Heineken 0.0 is the beer Daniel Craig’s Bond orders instead of a martini in the brand’s short No Time To Die commercial. He stands at a bar in a dinner jacket, corrects the bartender and says he is working. It is a small joke, and a useful idea: a good evening does not depend on alcohol.

To be clear, this is a tie-in advertisement made around the film, not a scene from No Time To Die itself. We mention the film as context, not as provenance. See the film and Daniel Craig for the rest.

Drinking Heineken 0.0 now

Serve it cold, in a clean glass, and treat it as you would any lager. It suits the long lunch, the working dinner and the night before an early flight. Heineken describes a soft malty body with fruity notes; we would drink it well chilled and without a slice of anything. The link below goes to a US wine shop that stocks it; elsewhere, most supermarkets and off-licences carry Heineken 0.0.

For more to drink and eat in the same spirit, see Food & Drink.

Specifications

Maker	Heineken
Style	Alcohol-free beer
ABV	0.0%
Brewing	Brewed twice with Heineken’s A-yeast; alcohol removed
Calories	69 (US figure, per Heineken)
Format	6-pack of 11.2oz bottles (US)

Full details are on Heineken’s own page for 0.0.

non-alcoholic beer

Heineken 0.0 Alcohol-Free Beer (No Time To Die Campaign)