The most useful Bond gadget you can buy for the price of a dinner is a model rocket. The Estes Bull Pup 12D is a scale kit of the USAF AGM-12D Bull Pup missile, and according to the Bond Lifestyle sources in our research, it is what the prop team used for the ground-to-air missiles behind the side air intakes of Pierce Brosnan’s BMW Z8 in The World Is Not Enough. We have not seen the production paperwork, so we describe it as the kit the props were made from, and the sources agree on it.

Building and flying it

This is a project for a weekend. Estes rates the kit skill level 3 (advanced), though the reviewer on RocketReviews rates it level 1 and suggests you should have a couple of rockets behind you. It comes with a single-piece body tube, a moulded plastic tail and nose cone, laser-cut balsa fins and full-colour waterslide decals, and flies on standard Estes motors to about 675 feet, with a 12-inch parachute for the return. We would build it for the shelf as much as for the field.

Specifications

Maker	Estes
Kit	Bull Pup 12D, #7000
Length	15.6 inches (39.6cm)
Diameter	1.33 inches (33mm)
Weight	1.8oz (51g)
Flight	About 675 feet on standard motors, 12-inch parachute
Price	US$22.99 at a US retailer, October 2026

More from the film is on our The World Is Not Enough page, and the rest of the era is under Pierce Brosnan and toys and collectibles. Estes has the Bull Pup 12D on its own site.

Estes

Estes Bull Pup 12D Flying Model Rocket Kit 7000 (The World Is Not Enough)