Primo is not a character whose wardrobe most men would copy, but his Paul Smith hoodie is a good lesson in how to wear pattern. In No Time To Die it is a multicolour zip hoodie, a half zip with one large front pocket, unlined and cut from a nylon and silk blend. The exact hoodie is out of production and is found second-hand only, so this page is about the look and how to wear the idea now.
In the film
Primo, played by Dali Benssalah, wears the hoodie in the Jamaican night club scene of No Time To Die (2021). It forms part of his club outfit, alongside sunglasses and jewellery.
Wearing it now
Since the original has gone, think in terms of the idea: a lightweight, unlined layer in a busy pattern, worn over something plain. Keep everything underneath and below it quiet, in dark trousers and simple shoes, and let the hoodie do the talking. Paul Smith still makes zip hoodies, mostly in cotton and in solid colours, so the nearest current equivalent is a Paul Smith zip-front style rather than a copy of the film piece. If you want the original, our button runs a search on eBay for it; ask for the fabric content and clear photographs of the zip and pocket before you buy.
Specifications
| Maker | Paul Smith |
|---|---|
| Style | Multicolour pattern, half zip, large front pocket, unlined |
| Fabric | 65% nylon, 35% silk |
| Availability | Out of production; found second-hand |
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