Few ties in Bond’s wardrobe are as easy to wear as this one. In Die Another Day (2002), Pierce Brosnan’s Bond wears a silk tie woven in a geometric motif of deep red, blue and warm amber, and Turnbull & Asser, the shirtmaker and tie maker, later recreated it. Sold as the Turnbull & Asser Die Another Day tie, it is a rare Bond tie you can still buy new from the people who made the original.
In the film
The tie is seen briefly in the Royal Rubyeon Hotel lobby in Hong Kong, as Bond is handed his ticket to Cuba by Chang. It is a short appearance, and nothing is made of it, which suits the tie: it is there to finish the outfit, not to be noticed. Turnbull & Asser describes it as worn by Bond in the film and now sells it as part of its James Bond collection.
The details of the Turnbull & Asser Die Another Day tie
Colour that moves. The weave mixes red, blue and amber in a close pattern, so from across a room it reads as a deep, warm colour and up close it breaks into detail. The maker calls the pattern a motif, though the tie is named a stripe in its own range, which is a useful reminder to judge it on the neck rather than the name.
100% silk, woven in England. The cloth comes from an English silk mill and the tie is made by hand in Turnbull & Asser’s English workrooms. The silk carries a texture you can see, which keeps it from looking flat against a plain shirt.
A self-tipped blade. The tie is made with a self-tipped blade and slip-stitched along its whole length. The maker says this lets it sit comfortably at the neck and recover its shape after each day’s wear.
A fair width. At 9.5cm at its widest it sits in the middle of current proportions: broad enough to balance a notch lapel, slim enough not to look dated.
Wearing it now
This is a tie for a white shirt and dark tailoring, which is how it appeared on screen. Navy and charcoal suits suit it best; the blue in the weave echoes navy and the red and amber warm up a grey. We would tie it with a four-in-hand knot, small and slightly asymmetric, and keep the shirt collar plain so the cloth does the work.
Where it works. A business meeting, a dinner, a wedding as a guest. It is warm enough for autumn and winter wool and still sits well against a summer-weight suit. Avoid pairing it with a patterned shirt, as the weave needs a clear background.
Care. Specialist dry clean only, and hang it up unknotted after wearing so the silk can relax.
In the same spirit
If you want a second Bond tie in a different mood, Craig’s Bond wears a burgundy silk twill in the Matera scenes of No Time To Die: see the Alexander Olch Avery necktie. It is a different tie from a different film, shown here as an alternative rather than an equivalent.
Specifications
| Maker | Turnbull & Asser |
|---|---|
| Product code | ZZT92000 2058 34 |
| Material | 100% silk |
| Pattern | Motif, in red, blue and amber |
| Width | 9.5cm at the broadest point |
| Construction | Handmade, self-tipped blade, slip-stitched |
| Origin | United Kingdom |
| Care | Specialist dry clean only |
| RRP | US$415 (at the time of writing, October 2026) |
Full details are on Turnbull & Asser’s own page for the tie.
Questions
Is this the tie Bond wears in Die Another Day?
Turnbull & Asser sells it as the tie worn by Bond in Die Another Day. It is seen briefly in the Hong Kong hotel lobby scene.
How wide is the Turnbull & Asser Die Another Day tie?
It is 9.5cm at its broadest point, a standard modern width that suits most lapels.
Can I still buy it new?
Yes. It is in Turnbull & Asser’s current James Bond collection and was priced at US$415 at the time of writing in October 2026.
What shirt should I wear with it?
A plain white or pale blue shirt. The weave carries enough pattern on its own.
More from the film is on the Die Another Day page, with more tailoring in Clothing and the full run of Pierce Brosnan’s Bond.
